MustardHub enhances company culture by improving employee engagement through tools that boost happiness, reduce turnover, and increase productivity. It offers rewards, wellness perks, and tailored solutions for small businesses, along with data-driven insights to help companies attract talent, improve ROI, and foster loyalty by prioritizing employee well-being.
It was an early-stage startup with a small team of six people actively involved in design and development:
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2 Founders (one of whom took on the product manager role)
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1 Product Designer responsible for the user/public side
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Me, working on the admin/business side, defining the service logic and relations between areas.
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1 Frontend and 1 Backend Engineer who helped a lot in logic definition and feasibility checks
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When I joined, a PoC with user feedback already existed, but the product vision lacked depth. My role was to refine it, making the direction both user-centric and technically feasible.
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I focused on defining Information Architecture, creating Service Blueprints, and building a Design System. The blueprints added clarity, enabled a proper PRD, and aligned design with engineering for smoother development.
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