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Responsive Web / Mobile app (React Native)
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1 month
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Branding • UX Design • UI Design • Visual Design • GTM • Launch
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SmartPrep is Cubbi’s personalized way of browsing meals. It helps people quickly find food that fits their health goals without changing how they normally order. The setup is optional and takes only a minute: users answer a few simple questions or enter their own macros if they already track nutrition
Using a clinically validated formula (health goal, BMR, TDEE), SmartPrep generates a lunch macronutrient target and uses it to sort the menu based on what works best for each person.
The feature value is to make healthy eating at work easier, clearer, and more accessible — without forcing anyone into a program or changing their habits. SmartPrep gives employees better choices and gives companies a lightweight way to support wellness without building a full program from scratch.