SmartPrep | Notion

Overview

Metric	SmartPrep Users	Non-SmartPrep Users	Impact
Orders per user/month	hidden	hidden	+19% more orders
Weekly retention (wk 2–6)	hidden	hidden	+7 pp higher return rate
Share of all orderers	hidden	hidden	2× ordering rate vs MAU share
Adoption	hidden	hidden	8% of active users
Profile setup preference	80% auto / 20% manual	—	Users prefer frictionless onboarding with recommended setup rather than manual

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Problems

Employees want healthier food but can't quickly identify which meals fit their goals
Menu browsing doesn't support health-driven decisions
Vendors don't surface nutrition info by default </aside>

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My role

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Outcomes

Launched personalized meal ranking based on clinically validated macro calculations (BMR, TDEE)
Users complete optional 1-minute setup
Meals sorted by best fit for health goals without changing ordering habits </aside>

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Healthy eating is a priority, but discovery is broken

Employees can't quickly identify which meals fit their goals, limiting engagement and healthy choices.

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No nutrition transparency

Vendors and kitchens don't surface accurate macros by default — but Cubbi can demand them because of direct vendor relationships.

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Companies want simple wellness tools

Businesses want to promote healthier habits but lack lightweight ways to support them without building full programs.

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