How do you personalize nutrition?

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Problems

• Employees want healthier food but can't quickly identify which meals fit their goals
• Menu browsing doesn't support health-driven decisions
• Vendors don't surface nutrition info by default </aside>

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My role

• Joined when technical feasibility was confirmed
• Shaped UX, designed 4-step questionnaire, defined SmartPrep integration
• Created GTM assets for B2B and B2C launch
• Worked with 2 engineers and PM over 1 month </aside>

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Outcomes

• Launched personalized meal ranking based on clinically validated macro calculations (BMR, TDEE)
• Users complete optional 1-minute setup
• Meals sorted by best fit for health goals without changing ordering habits </aside>

The Challenge

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Healthy eating is a priority, but discovery is broken

Employees can't quickly identify which meals fit their goals, limiting engagement and healthy choices.

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No nutrition transparency

Vendors and kitchens don't surface accurate macros by default — but Cubbi can demand them because of direct vendor relationships.

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Companies want simple wellness tools

Businesses want to promote healthier habits but lack lightweight ways to support them without building full programs.

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